Stop Making Scents
By: Art Chung
Wake up and smell the…well, nothing. BodyMint, a pill that promises
to erase all sorts of funky odors, from feet to armpits, has arrived.
Claire Tanoue and Rona Yim, two Honolulu attorneys, came up with the
idea for an “internal deodorant” in 1997, but it took three years of
research and nine failed recipes before their product hit the shelves in
Hawaii. In 2001 their product invaded the mainland, popping up in two
trendy high-end stores, Henri Bendel and Fred Segal Essentials. A spot
on CNN in February may have been the big breakthrough—since then, they
have averaged 1,000 orders a day on their Websites, and fielded
distribution requests from South Africa to Canada. This year revenues
are on track to top $1 million.
So how does BodyMint work? Its creators won’t say much (former
lawyers, remember?) except that its active ingredient is chlorophyllin, a
chlorophyll derivative. An unscientific experiment by this reporter
found that after a few days my “morning breath” became noticeably less
stale, and a stiff workout at the gym did not result in the usual gamey
odor. Now if only there was a mint that would clean up after me.
DISCLAIMER BodyMint – USA, LLC’s
reproduction of the LA TIMES article on its website is not intended to
suggest or imply any endorsement, sponsorship, approval, affiliation,
connection or other association by or between the owners and publishers
of LA TIMES and BodyMint – USA and its BodyMint product.