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By Greg Morago, Hartford Courant.
Will BodyMint replace deodorant, cologne or soap?
It reduces scents for big bucks.
I have not used deodorant for a week. Ive pushed aside mouthwash,
foot sprays and body talcs, too. My signature cologne sits untouched on
my dresser. Though I have showered each day and brushed my teeth,
no odor-containing or odor-altering product has touched my skin.
Im living the hygienic equivalent of going commando.
Except for my little green pill.
My little green pill is supposed to reduce body odors from the inside.
Its a swallowable Mennen Speed Stick, a digestible can of Lysol. The
size of a Tylenol but the color of moss, my BodyMint pill claims to reduce
breath, underarm, foot and feminine odor (hey, what the heck?) courtesy
of chlorophyllin, derivative of chlorophyll.
BodyMint, which advertises itself as a 100 percent total-body deodorant, is the hot new commodity in the personal-grooming realm. Its flying off the
shelves at pricey boutique stores such as Henri Bendel in New York and Fred
Segal in Los Angeles two particularly odiferous cities, where the rich and
famous will go to any lengths to smell like anything other than themselves.
Curious, I decided to forgo my usually rigorous daily hygiene routines to
test BodyMint for a week. For someone who, while neither rich nor famous,
will go to any length to smell like anything other than himself, this was also
a personal test of will. How could a little green pill take the place of dozens
of cleansing and grooming items to which I’m slavishly devoted?
It was a week of living dangerously. It was a week I thought a lot about smell
(both its physical and psychological manifestations) while contemplating the
oddly diverse subjects of sweat glands, foot perspirations, body image,
pheromones, animal magnetism, flatulence, “natural” living,
Let me pop another green pill and tell you about it.
I was brought up believing that men smell, women don’t. Men are stinky pigs,
and women are dewy lilacs. Men can sweat all they want, but women don’t.
Sure, Dad and assorted uncles might smell like English Leather and Aqua Velva
in the morning, but it was only a temporary curtain over the inevitable odors of
armpit, beer, smoke, wet dog and après-workout gym bag.
Which is why I started at a very young age to aggressively deodorize myself.
It’s not that I wanted to smell like a woman; I just didn’t; want to smell like
a stinky man. By the time I was a teenager, I could recite the pros and cons
of every smell-good product on the market. I did them all—from Old Spice
to Brut to Canoe. My body reeked, not of sweat but Palmolive, Vitalis and
British Sterling.
Today, I have graduated from dime-store after-shaves and odor eaters to
designer lathers and lotions. I have spent ridiculous sums--$24 for a bar of
Hermes soap, $28 for a Aqua di Parma deodorant—in my mad quest to keep
from smelling the way a man was meant to smell (like himself). On the first
day of eschewing all that, I swallow two BodyMints.
There are about 2 million sweat glands in the average human body, but men
sweat about 40 percent more than women. On Day 2 BodyMint, I can detect no
unpleasant odor. “Smell me!” I push my underarm into a co-worker’s face. “You
mell like starched shirt,” he says. I don’t believe him. I ask another co-worker
to smell the other pit. “You smell clean,” she says.
On the third day without deodorant, I should smell somewhat unclean. And yet,
surprisingly, I don’t. Could BodyMint be working so effectively from the inside?
Well, it makes sense. After all, if you eat garlic, your reek of garlic. Is the little
green pill making me smell, well, green? Clean Green?
A friend, who is perfectly happy making a meal of sprout and assorted lettuce,
wonders if vegetarians smell better because they’re already eating green. But
then I recall all those vegetarian, hippie-dippy granola eaters I’ve met in my life.
They are the kind of people who eschew deodorant and fast food and save all
their yogurt containers so they can be recycled into toothbrushes. And while
they may have the faint whiff of patchouli, they still stink. Body odor visits
even the leaf-eaters among us.
I do not alter my diet during my experiment. My diet usually consists of coffee,
tuna sandwiches and potato chips, takeout Chinese, pizza, cigarettes and gin.
Come to think of it, despite being a smoker, my friends claim I do not smell
like smoke. Perhaps BodyMint is also neutralizing the fumes.
Olfactory receptors in the nose are remarkably sensitive. Humans can
distinguish thousands of different odors. Women are said to have a
better sense of smell than men.
I have a keen sense of smell. At work, I can smell a tuna sandwich or
vegetable soup an office away. If someone’s eating licorice or Fritos,
I know it. And yet, on the fourth day of BodyMint, I smell nothing.
I am only mildly worried that BodyMint, whose glowing statements of success
have not been evaluated by the U.S. Food and Drug Administration, might be
turning my insides green or worse. On my sixth day with out using my roll-on,
I am convinced that BodyMint is working and that deodorants are useless.
BodyMint, however, costs $20 a bottle (a one-month supply). Sure, I could
ditch my $2 stick deodorant, which usually lasts me about three weeks. That’s
about $35 a year I spend on deodorant. BodyMint would cost me $240.
This, however, doesn’t make deodorant the automatic winner. I am a product
of the Jacqueline Susann generation; I love taking pills. Popping a green doll
is much more fun and glamorous than swiping a pasty white stick back and forth
over a hairy patch of skin.
Whatever. I am happy and, surprisingly, odorless.
I realize now I’m becoming a tad too fixated on the subject of body odor.
But don’t blame me: I’m American. Americans tend to have an obsession
with being clean and avoiding natural odors. When compared with people
of other countries, we bathe more often and spend more money on
products to reduce odors. Products like BodyMint.
Today, I go off the green pills. My experiment is completed. I return to
Right Guard. But, even if only for a week, it was easy being green.

DISCLAIMER
BodyMint - USA, LLC's reproduction of the LA TIMES article on its website is not intended to suggest or imply any endorsement, sponsorship, approval, affiliation, connection or other association by or between the owners and publishers of LA TIMES and BodyMint - USA and its BodyMint product.
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