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BodyMint, which advertises itself as a
100 percent total-body deodorant, is the hot new
commodity in the personal-grooming realm. Its flying
off the shelves at pricey boutique stores such as Henri Bendel
in New York and Fred Segal in Los Angeles (two particularly
odiferous cities, where the rich and famous will go to any
lengths to smell like anything other than themselves).
Curious, I decided to forgo my usually rigorous
daily hygiene routines to test BodyMint for a week. For someone
who, while neither rich nor famous, will go to any length
to smell like anything other than himself, this was also a
personal test of will. How could a little green pill take
the place of dozens of cleansing and grooming items to which
Im slavishly devoted?
It was a week of living dangerously. It
was a week I thought a lot about smell (both its physical
and psychological manifestations) while contemplating the
oddly diverse subjects of sweat glands, foot perspirations,
body image, pheromones, animal magnetism, flatulence, natural
living, bathing rituals, skunks, gymnasium locker rooms, hygiene
teachers and Charlton Heston. And it was a week of getting
very intimate with myself: my thoughts, my moods, me smells.
Let me pop another green pill and tell you
about it.
Chapter I:
I Am Born
I am a man, therefore I smell. I was brought
up believing that men smell, women dont. Men are stinky
pigs, and women are dewy lilacs. Men can sweat all they want,
but women dont (and if they did, it wouldnt be
sweat at all but a sweet glistening.). Sure, Dad
and assorted uncles might smell like English Leather and Aqua
Velva in the morning, but it was only a temporary curtain
over the inevitable odors of armpit, beer, smoke, wet dog
and après-workout gym bag.
I am man; I was born to smell. I truly believed
that. Which is why I started at a very young age to aggressively
deodorize myself. Its not that I wanted to smell like
a woman; I just didnt; want to smell like a stinky man.
By the time I was a teenager, I could recite the pros and
cons of every smellgood product on the market. I did
them allfrom Old Spice to Brut to Canoe. My body reeked,
not of sweat but Palmolive, Vitalis and British Sterling.
Today, I have graduated from dime-store
after-shaves and odor eaters to designer lathers and lotions.
I have spent ridiculous sums$24 for a bar of Hermes
soap, $28 for a Aqua di Parma deodorantin my mad quest
to keep from smelling the way a man was meant to smell (like
himself). Oh, and on the first day of eschewing all that,
I swallow two BodyMints.
Chapter II:
Man And Superman
There are about 2 million sweat glands in
the average human body, but men sweat about 40 percent more
than women. I know the latter to be true because Mr. Mitchell,
one of my favorite grade-school teachers, sweated lavishly.
Mr. Mitchell wore a short-sleeve shirt and tie to work every
day. By the end of first period, he was sporting dark crescents
under his arms. By the end of the day they were full moons.
Besides teaching math and leading our pep
rallies (he always had a lot of school spirits), Mr. Mitchell
also gave the occasional hygiene lecture. There, with his
bad moons rising, he told us that humans have two types of
sweat glands, one that cools the body and one that regulates
sweating. They former are found all over they body; the latter
(apocrine sweat glands) are found mostly under the arms and
in the groin. Tee-hee (we had to giggle when we heard the
word groin). Anyway, bacteria love apocrine sweat, and when
the two meet, bacteria multiply and give off odors.
Mr. Mitchell always had a funky smell. But
that didnt stop Miss Shipp, our chorus teacher, from
liking Mr. Mitchella lot. Theyd take their lunches
together and could always be found huddled in the teachers
lounge talking or grading papers. Theyd volunteer for
the same student committees. Maybe Miss Shipp liked the way
Mr. Mitchell smelled, pit stains and all. Maybe he was what
real men smelled like. Mr. Mitchell was very popular. Is it
possible to be super popular and yet stink?
On day 2 of BodyMint I can detect no unpleasant
odor. But maybe, like Mr. Mitchell, Im oblivious to
my own funk.
Chapter III:
Of Human Smellage
Smell me! I push my underarm
into a co-workers face. You smell like starched
shirt, he says. I dont believe him. I ask another
co-worker to smell the other pit. You smell clean,
she says.
On the third day without deodorant, I should
smell somewhat unclean. And yet, surprisingly, I dont.
Could BodyMint be working so effectively from the inside?
Well, it makes sense. After all, if you eat garlic, your body
gives off garlic fumes. So my little green pill is making
me smell, well, green? Clean green?
A friend, who is perfectly happy making
a meal of sprouts and assorted lettuce, wonders if vegetarians
smell better because theyre already eating green. But
then I recall all those vegetarian, hippie-dippy granola eaters
Ive met in my life. They are the kind of people who
eschew deodorant and fast food and save all their yogurt containers
so they can be recycled into toothbrushes. And while they
may have the faint whiff of patchouli, they still stink. Body
Odor visits even the leaf eaters among us.
I do not alter my diet during my experiment.
My diet usually consists of coffee, tuna sandwiches and potato
chips, takeout Chinese, pizza, cigarettes and gin. Come to
think of it, despite being a smoker, my friends claim I do
not smell like smoke. Perhaps BodyMint is also neutralizing
the fumes of Benson & Hedges Deluxe Ultra-Light Menthols?
Could it do the same for gin martinis?
Chapter IV:
The Nose Knows
Olfactory receptors in the nose are remarkably
sensitive. Humans can distinguish thousands of different odors.
Women are said to have a better sense of smell than men. Perhaps
this is why my fourth-grade teacher, Mrs. Hyde, set up a little
desk for me in the hallway outside our classroom. This
is better, she said, handing me a Scholastic workbook
and closing the door. It was cold outside, so I kept my jacket
onthe jacket that smelled overwhelmingly of skunk.
Growing up in the lonesome Arizona desert,
we were, unfortunately, practically one with nature. You never
knew if youd find a coyote on your porch, a snake in
your garden, a tarantula at your doorstep. Or a skunk under
your home. On this day, a skunk had gotten under our house
and sprayed in the vicinity of my closet. Perhaps he even
waddled into the house, went straight to my closet and took
aim at my wardrobe (stranger things have happened in the desert).
I went to school smelling like skunk, which
didnt bother any of the kids on my bus because the same
thing had at some point happened to them. But I was too Pepe
Le Pew for Mrs. Hyde, who moved me outdoors for the entire
day.
Mrs. Hyde had a keen sense of smell. Oddly
enough, so do I. I always have. At work, I can smell a tuna
sandwich or vegetable soup an office away. If someones
eating licorice or Fritos, I know it. If the co-worker who
has a monthly garlic night with his friends has
eaten obscene amounts of the stinking rose the night before,
I know it. Believe me, I know it.
And yet, on the fourth day of BodyMint,
I smell nothing.
Chapter V:
I Am Curious (Green)
Do you remember Charlton Heston in Soylent
Green? I was 13 when the movie, about starved masses
who rely on government-manufactured food, finally made it
to the Palomino drive-in. Sitting on the flatbed of my fathers
truck (and munching on home made popcorn), I watched as Heston,
hairy and sweaty, craftily infiltrated the Soylent factory,
only to make a horrible discovery: Soylent Green is
people!! Wow! Ick!
Today, on my fifth day of BodyMint, I have
grown accustomed to one of the little green pills curious
side effects. No, its not green pee. Its green
bowel movements. BodyMint states on its label: May
cause stool to be greenish in color. Boy, and how! I
keep thinking about Charlton Heston (the unwitting cannibal)
and Soylent Green chips. If we are what we eat, then I am
chlorophyll. Hence, the Soylent stool.
I am only mildly worried that BodyMint,
whose glowing statements of success have not been evaluated
by the U.S. Food and Drug Administration, might be turning
my insides green or, worse, be made of something scary, like
Soylent Green. I go to bed thinking of Heston, screaming:
BodyMint is people!
Chapter VI
Valley of the Dolls
A deodorant covers or absorbs foul odors
without limiting perspiration. An antiperspirant inhibits
perspiration by either reducing pore size or by clogging pores
to retard perspirations.
I love deodorant-antiperspirants. Together, they are magic.
We should welcome them with open underarms.
Or should we? On my sixth day without using
my roll-on, I am convinced that BodyMint is working and that
deodorants are useless. BodyMint, however, cost $20 bottle
(a one-month supply). Sure I could ditch my $2 stick deodorant,
which bought on sale at CVS, usually lasts me about 3 weeks.
Thats about $35 a year I spend on deodorant. BodyMint
would cost me $240.
This, however, doesnt make deodorant
the automatic winner. I am a product of the Jacqueline Susann
generation; I love taking pills. Popping a green doll is much
more fun and glamorous than swiping a pasty white stick back
and fourth over a hairy patch of skin. And what of the simple
stick deodorant? Dont you hate, when you get toward
the end, how the pasty white brick falls out of its container
and onto the bathroom tiles even though theres at least
half an inch of good deodorant left? Why cant they engineer
a better stick deodorant?
Whatever, I am happy and, surprisingly,
odorless.
Chapter VII:
Body And Soul
Smell me! I implore the co-worker
who, after a week, is tired of having to sniff me daily. You
smell clean, he says. I take off my shoe and make him
smell my loafer. Leather, he says.
I believe him: I have pushed my own foot
in my face to see if BodyMint is working. I have whiffed
my own pits like six times a day, just to test. Nothing. Am
I sweating? Yes, but theres no adverse odor.
Maybe the little green pill is working,
or maybe this is simply what I smell like without deodorant.
What if after the experiment I continue to take BodyMint
coupled with regular deodorant applications? Then Im
sure to smell even more daisy fresh!
I realize now Im becoming a tad too
fixated on the subject of body odor. But dont blame
me: Im American. Americans tend to have an obsession
with being clean and avoiding natural odors. When compared
with people of other countries, we bathe more often and spend
more money on products to reduce odors. Products like BodyMint.
Today, I go off the little green pills.
My experiment is completed. I return to Right Guard and normal-colored
stool. But it was amusing to remember Mr. Mitchell, my first
bottle of Brut, skunks and Charlton Hestons Soylent
snacks.
Even for only a week, it was easy being
green.

DISCLAIMER
BodyMint - USA, LLC's reproduction of the HARTFORD COURANT
article on its website is not intended to suggest
or imply any endorsement, sponsorship, approval,
affiliation, connection or other association
by or between the owners and publishers of THE HARTFORD COURANT
and BodyMint - USA and its BodyMint product.
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